Trails End Website
Roles:
Freelance Web Designer
Tools:
Figma
Objective:
Create structure and example pages for a restaurant client.
Typical Process:
Define and Align on objectives
Ideate with LoFi wireframes
Prototype for demo and usability testing
Test with users and/or stakeholders
Refine based on changes
Mockups and hand-off
Some Background
This freelance client hired me to create a new identity including logo, social media assets and marketing materials. The client was on the fence as to whether they wanted a standalone website or if they would just use their Facebook page as their site. The purpose of creating this was to provide a preview and show the value of having a standalone website. Though I typically would not do speculative work, It was also beneficial to me to have a website to put in my portfolio with the other marketing materials I created.