Trails End Website

Roles:

Freelance Web Designer

Tools:

Figma

Objective:

Create structure and example pages for a restaurant client.

Typical Process:

  • Define and Align on objectives

  • Ideate with LoFi wireframes

  • Prototype for demo and usability testing

  • Test with users and/or stakeholders

  • Refine based on changes

  • Mockups and hand-off

Some Background

This freelance client hired me to create a new identity including logo, social media assets and marketing materials. The client was on the fence as to whether they wanted a standalone website or if they would just use their Facebook page as their site. The purpose of creating this was to provide a preview and show the value of having a standalone website. Though I typically would not do speculative work, It was also beneficial to me to have a website to put in my portfolio with the other marketing materials I created.

Wireframes

Mockups

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